The Free Land of Purewater is a huge, efficient nation, remarkable for its barren, inhospitable landscape, compulsory military service, and complete absence of social welfare. The hard-nosed, hard-working, cynical population of 280 million Settlers are rabid consumers, partly through choice and partly because the government tells them to and dissenters tend to vanish from their homes at night.

The relatively small, pro-business government prioritizes Industry, although Law & Order, Defense, and Healthcare are also considered important, while Spirituality and Social Policy are ignored. Citizens pay a flat income tax of 7.5%.

The all-consuming Purewaterian economy, worth 21.2 trillion dollars a year, is broadly diversified and led by the Door-to-door Insurance Sales industry, with major contributions from Gambling, Automobile Manufacturing, and Furniture Restoration. Average income is 75,541 dollars, but there is a vast disparity between incomes, with the richest 10% of citizens earning 680,228 per year while the poor average 1,039, a ratio of 654 to 1.

Employers may fire workers without giving any reason, five-hundred-twenty-five-thousand-six-hundred revivals is how theatre-goers measure a year, there's a mortuary next to every Purewaterian restaurant, and the state has declared war on the environment and environmentalists by association. Crime is a serious problem. Purewater's national animal is the buffalo, which is also the nation's favorite main course.

Purewater is ranked 247,968^th in the world and 88^th in Council of Nations for Most Beautiful Environments, with 251.14 pounds of wildlife per square mile.