The Kingdom of Upplendi is a massive, socially progressive nation, ruled by Ernik Rosenqvist with a fair hand, and renowned for its compulsory military service, absence of drug laws, and devotion to social welfare. The compassionate, hard-working, democratic population of 1.429 billion Upplendians hold their civil and political rights very dear, although the wealthy and those in business tend to be viewed with suspicion.

The large, outspoken government juggles the competing demands of Industry, Administration, and Education. It meets to discuss matters of state in the capital city of Castillocoruna. Citizens pay a flat income tax of 66.6%.

The frighteningly efficient Upplendian economy, worth 146 trillion Krunoes a year, is broadly diversified and dominated by the Information Technology industry, with significant contributions from Retail, Uranium Mining, and Basket Weaving. Average income is an impressive 102,400 Krunoes, but there is a significant disparity between incomes, with the richest 10% of citizens earning 298,716 per year while the poor average 27,736, a ratio of 10.8 to 1.

Agricultural employees work for peanuts, for the sake of 'public interest' news programs tell viewers how to home-make Sarin gas bombs, the government is hoping that medical aid will speak louder than human rights abuses, and selling your granddad's clothes requires an incredible amount of paperwork. Crime, especially youth-related, is totally unknown, thanks to a capable police force and progressive social policies in education and welfare. Upplendi's national animal is the Lion, which teeters on the brink of extinction due to widespread deforestation, and its national religion is Christianity.

Upplendi is ranked 23,234^th in the world and 14^th in Arctica for Most Subsidized Industry, scoring 6,588.62 on the Gilded Widget Scale.